Differences in a Funnel or Website

Should you use a website or funnel? It depends.

Video

Transcript

0:01 All right. In this video, I want to talk about the differences between a funnel and also a standard website. Okay.

0:08 A funnel is more of a landing page. This is where you've got kind of a one-page website. There's no navigation at the top.

0:16 It's really singular focused to guide them through whatever process you want them to do. So maybe it's to fill out a lead form and maybe it's to guide them to purchase a product on that page, whatever it is.

0:29 It's really more about guiding them through the sales process that you want them to take. Notice there's no navigation at the top.

0:37 It's just singular focused. We want you to fill out whatever form. So this is a good example of a funnel, a lead page, if you will.

0:46 And then let's jump over to a website example. Here's a full-on website, you've got navigation menus and multiple pages on the site.

0:55 And so there's kind of a stark difference between the two. What's great about our platform is that you're able to build both.

1:04 So if you jump over to our sites panel over here, you have the option of doing a funnel or also a website right here.

1:13 So you need to think about your structure of what's important to you. Do you want to capture leads? Do you want to build a website with multiple pages, like an about us and contact us?

1:23 And because once you create them, they both pretty much work the same as far as the builder is concerned on the platform.

1:30 Um, but you just want to kind of figure out the game plan for what you're trying to achieve. Do you want to go lead capture and build a landing page with a form for them to fill out or a survey?

1:40 Or do you want to build a full on website that has navigation and multiple pages? So make that decision and then in future videos, we'll show you exactly how to set it up.